How Important are Great Photos of Your Team?
We're voting for "very important". More and more often, you'll notice that companies are highlighting their team on their website. Not only is it a great form of employee recognition, but it also puts a face and maybe even a personality to a name. This is particularly useful in a service-based industry - it gives your next potential client the opportunity to see who they'll be working with, instead of just reading your thoughtfully-written credentials. I know personally, I like getting a glimpse of who I'm dealing with before I make a decision of who to reach out to. The very best business photos tell a little more about the person and a little less about the industry in general. You call for a bookkeeper, you already know what the service is that they provide - what you don't know, is the person you'll be speaking with and working with. You look up interior decorators and instead of just seeing a collection of their work, if you get to see the person behind the work, it gives you some insight as it if you'll "click". Adding some personality to your business listings and websites is great - it creates a sort of connection with your audience before they even meet you.
Studies show that people react more personally to photographs featuring other people, as opposed to photographs of inanimate objects. What does this mean? Well, it means you've gotta mix it up. Those well laid-out Instagram shots of your desk with your pretty post it notes are amazing, but they're not enough on their own. Let your audience know who you are. Make it a little personal.
We're a new blog, and here at Feisty Boss, we are excited to be adding the very best business content every week. check out some of our behind-the-scenes shots of our very first photo-shoot!
Looking for someone to help you make it happen - photos with personality?! We highly recommend Gotham Studios right here in London. http://www.gotham-studios.com/
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